Transformation, Restoration, & Service: On Air with Radio Fry Fry
People today rely on radio to access important and credible information which is why this year’s World Radio Day theme is “Radio and Trust.” People rely on radio wherever they are for credible news, so it is important that radio stations do not fail their audience and listenership. The power and influence radio stations possess can be enough to make or break a nation.
“Yu Tɔk, Wi Lisin!”
Radio Fry Fry started broadcasting on the 4th of January 2022 as the first audio visual radio station in Sierra Leone, after eight months of thorough planning and thinking around the content and its suitability with the people of Sierra Leone. We are now broadcasting in five major cities, reaching with a geographical coverage of 3.5 million people in Freetown, Makeni, Kono, Bo, and Kenema—and with plans for expansion to reach over 80 percent of the population in Sierra Leone. Radio Fry Fry is a faith-based radio station with a contextual name that resonates with its people with the objective of “bringing people together” and with the vision of being “your most valued listening partner.” It has a mission to transform, restore hope, and serve every community through storytelling and sharing real-life experiences.
Radio Fry Fry also bridges the gender gap that exists in other media modalities within Sierra leone and allows both men and women to equally access radio communication. In a society where women are not encouraged to address important daily issues they face, Fry Fry provides a safe outlet to bring voice to these challenges.
Additionally, Radio Fry Fry expands the normal radio experience, which is often centered on sports and politics and provides a platform to reach people regardless of gender, race, religion, political alliance, and income level. The message of Fry Fry focuses on empowerment, safety, celebrating diversity, and overcoming marginalization. The goal is to unite people through compassion, listening, storytelling, and more.
What’s On the Air?
The in-house content consists of two major flagship shows, The Breakfast Mix and The Drive.
Beyond the Radiowaves…
Within the short time the radio station has been broadcasting, our Facebook Engagement has reached over 85,000 people, with video engagement of over 8,000 people and 2,200 organic followers because of the structure, style, and content of the radio station. Our station focuses on everyday realities and lifestyle issues affecting everyone, especially Sierra Leoneans. It is global, but local. The radio station is keen on content, so all production and topics are well planned and thought out ahead of time with credible sources to back up each conversation. Trust is key; hard to earn but easily broken. Radio Fry Fry is for the people by the People, creating a safe space for all Sierra Leoneans to be heard and seen individually as we make our inputs to collectively change the narrative of Sierra Leone to a positive one, where all individuals will have a positive mindset in making better choices to transform our country into a better place.
Radio has the power to do that, and that is why at Radio Fry Fry we share values and good morals to transform lives and restore hope. We are building that trust and credibility within and outside the Sierra Leone Community, and we are here to lead and stay.
From Radio Fry Fry to you, Happy World Radio Day!
Brigitte Dalton-Sesay is the Station Manager for Radio Fry Fry, a World Hope social venture, where she is responsible for managing the station’s programming and operations. Learn more about Radio Fry Fry and check it out on Facebook!
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